Is it permissible to open an online lingerie store and sell woman clothing?
A Brief Description of the Question:
Salaam wa Alaykum, I wanted to know if it's haram to open an online lingerie store. I understand that it's not haram to sell women clothing but under what guidelines or rules? The website would consist of images of women wearing the products. There is no nudity on the site. Thank you in advance
The Answer:
It is religiously permitted to sell women underwear on such a website.
One of the conditions necessary to sell a product is that that product should be available and religiously proper. However, if the product is available, selling or buying a commercial product is permitted in the religion (Majallah art. 127). However, goods that have the other conditions – availability, deliverability and being known – (See Majallah, art 197-204) are permissible to buy and sell under normal conditions.
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